The Federal Trade Commission have announced in a press release that they are taking legal action again the footwear manufacture, Gravity Defyer.
The Gravity Defyer brand was launched in 2008 and their shoes feature a spring under the heel. At that time the Gravity Defyer shoes featured their sperm logo which certainly drew a lot of commentary. More recently they have been making health claims for their shoes that are not supported by the evidence.
These claims include:
“will relieve pain, including knee, back and foot pain;”“will relieve pain in people suffering from multiple conditions such as plantar fasciitis, arthritis, joint pain, and heel spurs; and”“is clinically proven to relieve pain, including 85 percent less knee pain, 91 percent less back pain, 92 percent less ankle pain, and 75 percent less foot pain.“