Toning Shoes Today

FTC to sue Gravity Defyer over health claims

by on 15th June 2022

The Federal Trade Commission have announced in a press release that they are taking legal action again the footwear manufacture, Gravity Defyer.

The Gravity Defyer brand was launched in 2008 and their shoes feature a spring under the heel. At that time the Gravity Defyer shoes featured their sperm logo which certainly drew a lot of commentary. More recently they have been making health claims for their shoes that are not supported by the evidence.

These claims include:

“will relieve pain, including knee, back and foot pain;”“will relieve pain in people suffering from multiple conditions such as plantar fasciitis, arthritis, joint pain, and heel spurs; and”“is clinically proven to relieve pain, including 85 percent less knee pain, 91 percent less back pain, 92 percent less ankle pain, and 75 percent less foot pain.“

...Click here to read more »

More articles »

    Archies Flip Flogs

    by on 25th June 2020

    This is a product that is getting a lot of traction in Australia where it was developed and where they call this type of footwear, thongs. They are commonly sold in podiatrists offices and are proving quite popular. The amount of arch support built into them is about the same as you could get in a prefabricated or over-the-counter foot support. You can often see comments that anyone who tries them on, buys them as they find them so comfortable.

    You can read more about them here and buy them here.

    ...Click here to read more »

More articles »

    Toning Shoes for Severs Disease

    by on 21st June 2020

    I had an email question about if any of the toning shoes would be help for a child with Severs disease (calcaneal apophysitis). Firstly the correct name is calcaneal apophysitis and not Severs disease, as its not a disease and it is preferable to no longer name diseases after people. However, Severs is till the most widely used name and is searched more much more often in the search engines.

    Secondly, no toning shoes will not help. As the problem with calcaneal apophysitis is with the growth plate at the back of the need bone where the Achilles tendon attaches, toning shoes increase the pull from the Achilles on that growth plate, so are unlikely to be that useful.

    If you want a deep dive into Severs disease (Calcaneal apophysitis), then we did this PodChatLive on the condition with…

    ...Click here to read more »

More articles »

    Skechers proposing $40 million to settle class action

    by on 17th April 2013

    According to Big Class Action, Skechers have proposed to settle the class action for $40 million.

    A $40 million settlement has been proposed in a consumer fraud class action lawsuit pending against toning shoe manufacturer Skechers U.S.A.

    Entitled Grabowski v. Skechers U.S.A., Inc., No. 3:12-cv-00204 (W.D. Ky.), the lawsuit concerns claims that Skechers violated certain state laws and consumer protection statutes in connection with the marketing and sale of its toning shoes. Skechers denies those allegations.

    ...Click here to read more »

More articles »

    Internet Interest in Toning Shoes

    by on 5th April 2013

    I have just been looking at Google trends to see what interest there is in toning shoes. There has been a big decline in the number of people searching for ‘toning shoes’ at Google since a peak in December2011:

    According to Google Adwords tools, there are 12 000 searches each month for ‘toning shoes’.

    ...Click here to read more »

More articles »